My time at de-liver-ance®

de-liver-ance® is the result of 20 years of research to create an all-natural elixir that promotes optimal liver health. It is the future of detoxification products,combining 5,000 year old Eastern Medicine with

cutting-edge Western technology helping the body to rapidly remove harmful toxins in order to restore physical and mental balance.

10/2021 to 03/2024   - Head of Digital and Marketing                                                                                       

• Start-up business heading up the content and digital marketing strategy and implementation, aligned to the 5 year business plan.
• Packaging development.
• On-boarded agency teams, defined the digital first marketing strategy.
• Listing in Planet Organic.
• Activated on both Amazon UK and US. 
• Regulatory control and compliance.
• Event management.
• Budget management and control.
• Based on the start-up mentality while I was recruited to deploy the marketing strategy there was also an 'all hands on deck' ethos helping out with fulfillment, operations, finance and ad-hoc projects.

• Digital channel strategy and management, social media, email marketing, PR, project management , campaign planning , website build (wireframes and copy), strategic planning, budgeting, internal and external communications, copy-writing, agency management including on-boarding, team development.