Occasionally, it's the seemingly minor tasks that turn out to be the most challenging to manage. I can either offer my assistance as an advisor or fully integrate into your team to guarantee success.
Experienced in all areas of budget building and financial management and reporting large or small I have managed both. I am used to building long and short term and flexible rolling budgets identifying a clear ROAS to help make that sign off a little easier!
I have managed just about every function a marketing department can offer, from digital, PR, Op’s, CRM, design and brand (to name only a few) I know how to manage people and incumbent partners/agencies and have the know-how to get all areas working together on the same plan managing the politics effectively to deliver results.
Strong cost control is critical and costs do have a tendency to creep up without you realising. A fresh pair of eyes on current spend levels, existing processes and execution can help save you not only a few pounds but help to reinvigorate your proposition.
A thriving marketing department contains many skill sets and sometimes you just need help with the ‘do’. From promotional and campaign planning to copy writing and strategic direction I will ensure the best execution and support.
The benefit of working in businesses, of all shapes and sizes, is I have worked with a lot of agencies and partners so I know what good looks like. Finding the right partners across whatever discipline is time consuming and often daunting so let me help you find your perfect match. Managing agencies across various disciplines involves a strategic management approach not only ensuring that they all work together but that they are all working effectively towards your goal.
I am proud of my ‘little black book’ which houses my most trusted associates enabling me to call on not only the best skills, but the right skills - by creating the perfect fractional team Sky Green can help shape, create or tailor your brand.
I am highly experienced in taking ideas and thoughts and turning them into a realistic, achievable plan. I have seen, on many occasions, marketing fail due to the lack of planning, management, thought and implementation - all due to no clear next steps. Let’s face it marketing activity is cost hungry so whether its digital, social, PR, brand or operational all department areas a clear, realistic strategy can help you hang onto those £££!
A good plan should always start from a strong foundation and you don’t know what you don’t know. Good insight can help shape and create your next growth steps.
A properly crafted business plan that throws out realistic costs and results is essential when you are looking at developing your proposition. This document becomes the lifeblood of your future strategy and helps to keep vision and focus within your venture.
The ever changing world of tech means you snooze you lose. It’s not only about aligning your brand and messaging across all channels, it's ensuring your website is fit for purpose, your performance strategy is delivering results and you can never, ever have enough content! Aside from the basics do you have all the relevant apps, integrations and tools to ensure the best optimisation?
The saying ‘if you have something to shout about’ resonates so true in relation to your brand. An aligned brand strategy across all visual touchpoints is critical in further developing your proposition. ATL, BTL, TTL no matter how big or small consistency is key.
With growth comes future success, but scaling up a trusted model can come with complications and questions. Green Sky can help bridge the gap by helping strategise and implement a tangible growth plan designed to deliver success.
Your brand is the first thing your customers see. That said, it's not just about having a pretty face, your brand needs to work for you delivering results alongside remaining consistent in the way it looks, speaks and sells itself across all consumer touch points, as you grow so does your brand identity. A successful brand strategy requires a deep understanding of your target market, careful consideration of your brand positioning, effective execution and a point of difference. You have to manage a lot of moving parts and remain consistent in your approach to ensure optimum results something I have done on many occasion on various scales.
Loyal customers are a businesses most valuable asset, but in a world where competition is fierce loyalty is becoming more and more difficult to retain. Having a robust customer retention plan is critical to future success and the more you can make them feel special the more likely they are to stay. There are some fantastic customer relationship management tools on the market and supported with the right engagement and communication plan could be all you need to move your business to the next level.
Media, ATL or BTL, is still the most effective way to reach new and existing advocates. Whether you want a more targeted, digitally led approach or want to create a bang above the line a tailored media plan, based on data and insights is a fail safe way to grow. I have managed all forms of activity from multi million pound TV campaigns, sponsorship, partnerships, outdoor, stunts, PR for awareness to more bespoke digital performance/social campaigns to help engage and attract for more smaller, tailored results.
A lot of marketeers don't want to admit that a huge part of their role is operational. A strategy is easy to put together but a WORKABLE strategy is not! With big ideas normally comes a lot of operational change - yep, it's not as easy as people think to change a label on a product, launch a new to market product, change some signage in-store, implement a new promotional mechanic, integrate that all shiny new CRM system - pretty much everything we want to do will impact on various different departments across your business and if not managed correctly this is when you see a lot of good ideas turn into bad ones!
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