case study - new product launch
Summary
To launch a premium, innovative supplement range as a rival to the ever-growing CBD market. Supported with robust science and research this range was designed to support natural pain relief across a variety of conditions, further enhanced with complementary ingredients. The game-changer was the straight pain relief product which could rival over the counter pain relief medication.
Development
Developing the product brand image from scratch under the premium Nature's Truth supplement brand.
- Packaging design, development, compliance and print finish
- Agency briefing and tenders for activation
- Competitor research and consumer positioning
- Target audience defined with clear support proposition
- Pricing and support activity
Activation
- New web pages added to wire-frame of Nature's Truth site
- Optimised copy writing of all content to support the brand and the 6 x individual lines
- Social media 6 support plan created - all copy created and approved
- Influencer approach - strategy built and segments created
- Email marketing campaign support
- PR launch
- Performance marketing with clear ROAS
- Creative approach briefed and approved
