case study - new product launch

To launch a premium, innovative supplement range as a rival to the ever-growing CBD market.  Supported with robust science and research this range was designed to support natural pain relief across a variety of conditions, further enhanced with complementary ingredients. The game-changer was the straight pain relief product which could rival over the counter pain relief medication.

Developing the product brand image from scratch under the premium Nature's Truth supplement brand.

• Packaging design, development, compliance and print finish
• Agency briefing and tenders for activation 
• Competitor research and consumer positioning
• Target audience defined with clear support proposition 
• Pricing and support activity 

• New web pages added to wire-frame of Nature's Truth site
• Optimised copy writing of all content to support the brand and the 6 x individual lines 
• Social media 6 support plan created - all copy created and approved 
• Influencer approach - strategy built and segments created 
• Email marketing campaign support 
• PR launch 
• Performance marketing with clear ROAS 
• Creative approach briefed and approved