My time at h&b

Holland & Barrett is the UK’s leading wellness retailer and one of the largest in Europe where I spent much of my working career.  Operating in the last 10 years at c-suite level I worked under both a company owned and private equity model helping double H&B profits, to £157m before a private equity sale, delivering on strategic planning, deliverable campaigns and budget control.

09/2012 to 10/2018  - International Group Head of Brand & Marketing          

01/2009 to 09/2012 - Group Retail Marketing Manager                                            

01/2003 to 07/2007 - Marketing Services and Communications Manager     

01/2002 to 01/2003  - Marketing Executive                                                                        

01/2001 to 01/2002 - Marketing Assistant                                                                         

01/2000 to 01/2001 - Merchandiser                                                                                       

• Key player in delivering 35 consecutive quarters of like for like growth delivering on strategy with clear ROAS at the same time managing cost and spend.
• Held successful agency pitch process to class A London creative agencies and launched the good life proposition (complete brand transformation) across all areas of the business successfully credited with becoming a top 50 consumer superbrand.
• Re-brand of entire food category packaging to support brand proposition.
• Production of full suite of TV adverts and support media to complement strategy from brief to completion with proven uplift in focused areas on sales vs. target creating an award winning campaign for customer activation (CIM Excellence Award 2015).
• Introduction and management of the revised omni-channel approach to ensure synergy across all channels with consistent TOV and messaging.
• Savings in excess of £1.5 million made due to tenders, negotiation and proposed tests on approved  marketing budget.
• In-store experience heading up the marketing side of the H&B More proposition – first store launched in Chester in 2015 and was followed up by several others including flagship store in Marble Arch.
• Successfully entered the business for The Queen’s Award for Enterprise in International Trade  which H&B won in 2016.
• Delivered multi million pound events and charity days.
• Responsible for all areas of marketing/advertising/promotional strategy which enabled the Company to over achieve on target and footfall metrics.
• Successfully launched the new loyalty card to customers’ via media, PR and in-store communication responsible for a 400% increase in card sign ups during this time (measured on post activity average).

  
  

• Marketing & advertising strategy (ATL & BTL), project management , campaign planning , strategic planning, brand transformation, customer journey, creative design and branding, print management, company profiling, PR - consumer & corporate, budgeting, event management, internal and external communications, insight and sales and profit (experience across UK and Europe), copy-writing, multiple agency management, team development.