My time at piping rock/nature's truth
Background
Nature's Truth is a US based premium natural health business who create trusted, high-quality vitamins and supplements that fit seamlessly into your healthy lifestyle. My role was to realise their ambition to launch a digital UK brand proposition to rival competitors with a compelling strategy with a point of difference. The parent company of Nature's Truth is Piping Rock.
Position held
06/2021 to 07/2022 - Head of Digital and Marketing
Overview of main achievements
- Successfully launched the UK division of the US premium brand digitally.
- Grew the business to a TO from £0 to 6 figures in 5 months delivering positive ROAS.
- Created and delivered the support digital and content marketing strategy delivering to budget and forecasts.
- Successful digital launch of premium vitamin range with separate supporting activation plan (realising up to 8% of sales in 3 months).
- Managed the product UK/US switch including compliance and labelling.
- Managed third party agencies to deliver a successful digital activation plan within budget.
- Project management integrating the UK brand into wider business both UK and US side.
Key skills used
- Digital channel strategy and management, social media, email marketing, PR, project management , campaign planning , website build (wireframes and copy), new product launch, strategic planning, budgeting, internal and external communications, copy-writing, agency management including on-boarding, team development.