My time at The Works

The Works is a multi-channel retailer with a mission to offer a unique and enjoyable shopping experience, built on core principles of value, variety and quality.   My  role was a new  to the business following  the listing on London Stock Exchange  to enhance, develop and grow the Marketing function through introduction of brand strategy and data/insight as well as improve the BAU elements of the department.

  10/2018 to 05/2021  - Head of Brand & Marketing                                                                                          

•  Created a successful brand and marketing department giving it a  voice within busy commercial trading environment and became an intrinsic part in the key business decision making process at c-suite level.
• Cost savings of circa £500K in year 1 finessing print and fine-tuning the start to completion brief and order processes.
• Created the approved marketing/commercial strategy clearly demonstrating the opportunities for growth for the next 3 years based on  data.
• Successfully demonstrated the power of insight and customer data to the trading and PLC Board applying a more forward thinking, data led approach to the business resulting in the on-boarding of best in class email service provider.
• Introduced a robust PR plan with clear agency KPI’s, results paid for the PR agency annual retainer in less than 3 months (measured via  trackable links).
• Demonstrated versatility and adaption to change creating and managing an engaging heavy-weight social strategy whilst supporting  the online and digital function through COVID-19.

  
  

• Marketing & advertising strategy, social media, email marketing, project management , campaign planning , strategic planning, customer journey via insight, creative design and branding, print management, company profiling, PR - consumer, budgeting, internal and external communications, copy-writing, agency management, team development.